INFORMATION WE COLLECT AND RECEIVE ABOUT YOU
By visiting or using our Services, we may collect the following categories of personal information ("Personal Information") you provide to us:
• Demographic information (such as your gender);
• Email address;
• Telephone number;
• Mailing address; and
• Username and password;
• Commercial information:
• Credit card number and payment information;
• Details of transactions that you carry out through our Services and the fulfillment of your orders;
• Loyalty account information; and
• Any other Personal Information you volunteer, including in the order notes, in relation to a promotion (including contests, sweepstakes, offers, and rebates) or survey, or on any of our community forums, social media offerings or blogs.
We may from time to time request you post comments and images from your social media account(s) (including, but not limited to, Instagram, Twitter and Facebook) with certain hashtags. In certain instances, if you add those hashtags to your image, depending upon your social media privacy settings, the image may be redisplayed on our Services. While you retain ownership of the image, using the hashtags we request gives us permission to display and re-display the image. The image may contain information about you, and we may collect and use that information for marketing and research purposes. If you do not want your image posted on our Services, please do not use our requested hashtags.
We may also automatically collect the following categories of network activity and/or device information (some of which may qualify as "Personal Information" or "Personal Data" under applicable law) from devices (e.g., mobile, computer, laptop, tablet) used to visit or use our Services ("Device Information"):
• P address;
• Device identifier;
• The website you visited before using our Services;
• Browser type;
• Any search terms entered on or through our Services;
• General location data based on your Device Information, such as country, state or province;
• Computer operating system;
• Access times;
• Usage patterns and page views within our Services;
• Log files;
• Clear gifs; and
• Flash LSOs.
For Services related to our mobile applications, we may also collect precise geo-location information from your device with your consent in accordance with applicable law. If you do not consent to collection of this information, certain Services (e.g., personalized location-based services and content) will not function properly and you will not be able to use those Services. You can stop our collection of location information at any time by changing the preferences on your mobile device.
Personal Information and Device Information are collectively referred to as "information." Information may be combined to assist us with drawing inferences or otherwise as may be relevant to the purposes for which the information was collected, as described below.
THE BUSINESS AND COMMERCIAL PURPOSES FOR WHICH WE USE YOUR INFORMATION
We may use the information we collect from you to:
Provide you with information, services, and products offered on or through our Services, including products from across our portfolio of brands that we believe you might be interested;
• Administer our loyalty programs;
• Develop new products and services;
• Provide, with your consent, information, services, and products to our customers;
• Track responses to our emails and advertisements and to measure the success of our marketing campaigns;
• Respond to or follow-up on your comments, inquiries, or other requests;
• Communicate with you about your account or use of our Services;
• Improve the quality of our websites, services, and products, and tailor them to your preferences;
• Implement social networking features you have activated (e.g., Facebook "Like" button); and
• Communicate with you about special offers and other marketing communications.
We may also use precise geolocation, where you have provided your consent for us to collect such information, to provide location-based services and content, as well as to understand traffic patterns in and around our retail locations.
We also use your birthdate to verify that you are of legal drinking age, as we are in the business of selling alcoholic beverage products.
In addition, we use your information for compliance with our company policies and procedures, for accounting and financial purposes, and as otherwise consented to by you and as required or permitted by law. If you do not provide us with information as described above, we may not be able to fulfill the applicable purpose of collection, such as to respond to your queries or provide our Services to you.
HOW WE SHARE YOUR INFORMATION FOR OUR BUSINESS PURPOSES
From time to time, we may share with our affiliates, subsidiaries, business partners, third party service providers and authorities the following categories of information: Identifiers; Commercial Information; Device Information. This information may be shared in the following circumstances:
Our Affiliates, Subsidiaries and Business Partners.
We may share your information with our affiliates, subsidiaries and business partners in the US and worldwide for the purposes described above and for other general business administration purposes. By visiting or using our Services or otherwise providing us with your information, you consent to this transfer of your information throughout our network of entities. To opt-out of such disclosures, please see the "Choice" section below.
We may share your information with third parties who perform functions on our behalf (e.g., hosting or operating our Services, processing credit card payments, sending email marketing communications, carrying out contests, special offers, or promotions, processing job applications, data analysis and other business support services). We do not authorize these third parties to use your information for purposes other than for which it was provided, and do not authorize these third parties to disclose that information to unauthorized parties. We require these third parties to maintain appropriate security to protect your information from unauthorized access or processing.
As Required or Appropriate by Law.
We may disclose your information to regulatory authorities, courts, government agencies and other third parties where we believe that doing so would be in accordance with or permitted or required by any applicable law, regulation or legal process, to defend the interests, rights, and/or property of us or others, or to respond to emergencies.
We may transfer your information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.
In addition to the above circumstances, we may share your information with other parties as directed by you or subject to your consent. We may also share and otherwise process aggregated information or de-identified information that does not identify you individually with other parties. For example, we may share aggregated statistics about pages viewed on our websites or Services, demographic information and sales, and other shopping information with third parties to enrich your visitor experience.
COOKIES AND SIMILAR TECHNOLOGIES
When you use our Services, we along with our affiliates, subsidiaries and third-party service providers may use "cookies" and similar technologies (e.g., beacons, log files, pixels and Flash LSOs) (collectively, "technology"). This technology involves placing small files/code on your device or browser that serve a number of purposes, such as remembering your preferences (e.g., language) and generally improving your experience on or with our Services. Specifically, we may use such technology for purposes such as to:
Provide us with general analytics about our Services, including demographic information in a non-identifiable form, in order to improve our Services' performance and customize users' experience;
Support security measures, such as requiring re-login into your account;
Allow you to engage in our social media offerings on our Services (e.g., Facebook "Like" button); and
More effectively market our Services and advertise other Services (including the Services of products from across our portfolio of brands) that may be of interest to you.
Where required by law, we collect your consent for the use of such technologies.
Cookies. A cookie is a small text file saved on your device or browser. Some of these cookies are necessary for the functioning of our Services (known as "Strictly Necessary" cookies), while others are not (known as "Non-Essential" cookies). Some cookies (known as "persistent cookies") will remain on your device until you delete them, while others (known as "session cookies") are automatically erased when you exit your Internet browser.
You can set your device or browser to accept or reject most cookies, or to notify you in most situations that a cookie is offered so that you can decide whether to accept it. However, if you block cookies, certain features on our Services may not function. Additionally, even if you block or delete Cookies, not all tracking will necessarily stop.
We may place or recognize technology on your browser or device when you visit or use our Services for purposes of serving you targeted advertising (also referred to as "online behavioral advertising"). We also work with third party advertising companies who place their own cookies or similar technology on your browser or device when you visit or use our Services and other websites to serve customized advertisements to you as you browse the Internet. As noted above, you can set your device or browser to accept or reject most cookies, or at least notify you in most situations that the technology is offered. In addition, the advertising companies we engage participate in one of the following self-regulatory programs for online behavioral advertising, which provide the corresponding user opt-outs: